Tendency is Sofia Ulver-Sneistrup. She is a PhD, Consumer Trend researcher and Senior Lecturer at the School of Economics and Business Management, Lund University, Sweden. Sofia's passion is to reallyunderstand what is going on in the society(ies) and culture(s) surrounding us.
Sofia is a frequently invited speaker, consultant and analyst concerning consumer trends and market research. On this blog site she shares updated reflections as well as events, previous speaks, and links to her academic research.
Tendency looks at trends and tendencies in the world we live in; sociocultural trends in general and consumer cultural trends in particular. From these tendencies guidelines for companies and politicians are drawn. Tendency’s specialty is its access to the latest academic research within the social sciences on one hand, and knowledge about practical business issues on the other.
